YouTube Unveils A Number Of New Product Tweaks
Youtube has been having a difficult time with the ongoing uproar over their advertisement strategies and recent approach to dealing with “offensive content” on their site. They've been working to try and implement a solution and that's been by demonetizing many videos, which has upset a number of the content makers who are responsible for creating content that brings people to the site in the first place.
But there is a wide variety of material available on Youtube, so despite their crackdown, millions of people still visit the site everyday and watch countless hours of comedy, cat videos, food channels, and more. It's estimated that at least 1.5 billion people log in to the site every day to watch videos. They are still the most used streaming service in the world at the moment.
However, a number of advertisers (allegedly around 5 percent) have just this year decided to part ways with Youtube over their view of the company's inability to efficiently deal with the issue for many of what's deemed to be "problematic content". Facebook and Google are also said to be losing hundreds of millions of dollars in advertising because of the same issue over troublesome content.
When it comes to user-generated platforms, brands are finding that sometimes their advertisements might end up next to content that they don't like or wouldn't want to voluntarily be associated with, and so they've had to reconsider their marketing approach.
It's a difficult situation for Youtube, because they make millions from these advertisements but they also don't want to alienate their content creators, who are responsible for bringing millions of people to the site on a regular basis.
Unfortunately, a number of popular 'Youtubers' have expressed deep concern for the apparent crackdown, labeling the efforts of Youtube as a wave of censorship. Some of the biggest Youtube channels have seen a major drop in viewership over the past year, said to be a result of the site's changing algorithms.
Youtube at the moment is said to be struggling with a major brand issue.
They need to find a way to keep advertisers happy and also the content creators who provide the material that makes the advertisers want to come around to the site in the first place. If enough people get frustrated with Youtube then it won't be long before it follows the same fate as other sites, and gets left in the dust for the competition.
Aside from their algorithm adjustments and strategies to crackdown on content, Youtube also just announced this week that they are going to be partnering with Lenovo and other tech companies in order to bring to market a new technology that's referred to as the VR180 camera. The technology will allow Youtube viewers to watch 180 videos, making VR content easy to create. And content creators will still be able to film their videos using the regular equipment that they use now.
But they will also be looking to manufacture cameras that specifically support the VR180 technology. They expect the first cameras to hit the market shelves by Christmas later this year.
They also announced recent changes about how users of the mobile app for the site will be able to re-size videos that they are watching on the site, by adjusting the square to fit horizontally or stretch vertically. This way it makes it more convenient for the content creators who might be filming a Snapchat or something else, to post content that can be viewed in more customized ways so that the viewer can enjoy it.
Another change that will happen for the US customers in a few weeks, will be how people can go about sharing their favorite videos on the site. Instead of clicking the share button now like they do, it'll instead be fashioned similar to Instagram's where users can privately send and share a video with friends or someone in a private message, rather than post onto just a site.
Pics:
Pixabay
Social Blade/BI Intelligence via Business Insider
Marketingland
Sources:
https://www.cnet.com/news/youtube-hopes-to-hook-you-with-180-degree-videos/
http://www.marketingdive.com/news/youtube-still-has-a-brand-safety-problem/444752/
http://www.independent.co.uk/news/business/news/facebook-google-extremist-videos-advertising-money-isis-kkk-a7802516.html
https://youtube.googleblog.com/2017/06/the-world-as-you-see-it-with-vr180.html
http://www.businessinsider.com/youtube-stars-viewership-is-dropping-2016-12
http://marketingland.com/youtube-tops-1-5-billion-logged-viewers-every-month-218233
Day late and dollar short. As a YT content creator, my biggest complaint hasn't been the advertising revenues or even the censorship (although I have been the victim of this idiocy), my biggest complaint is the limit of access to my subscribers. When new content is released, my subs are not all notified...EVEN IF THEY HAVE CLICKED ON THAT STUPID BELL! (Why should they have to click the bell anyway...its like they have to sub twice!) They don't show the content because there are channels and programming (Youtube Red, Youtube TV and certain channels) the folks at Youtube prefer people watch.
DONE!
Right now, I'm only using YT as a host for my vids until something better comes along like SteemQ. Then, I'm pulling my vids and uploading them there.
yes this was another issue I saw mentioned a few times...You would think if 100 (or x amount of users) have subd to the channel.. then that content should be sent out to every single one of them? 👍
Yeah you'd think...But the market will decide what it wants and right now YT might be in trouble.
Never Knew that SteemQ was coming to the market. If this happens then YouTube can definitely predict a drop in content creators and viewers. This is a perfect time for getting in on the ground floor of new ideas that will eventually control the video marketing platform. This is definitely a new trend that can't be ignored. I didn't take the time to understand the value of Cryptocurrency and now look what's happening. I'm keeping my eye opened.
Me too. I'm very hopeful that SteemQ will allow us to upload video content.
Interesting. I have all but abandoned YouTube in favor of Steemit . . I'm enjoying it much better here so far. Although, since coming here, my YouTube page kinda looks like . . .
F... Youtube!... Waiting for decentralized video platform to arrive and kill youtube forever...
How about Steemq?
hope it comes around eventually :)
Me too.
Me too.......
Publish on YouTube. Monetize on Steemit.
And then make $7 off a single comment like you just did! WOW I am gonna amke a yotube video about You and @thejohalfiles with both o your permissions of course (and i wouldnt upload aythhing without u guys giving me go ahead) but i wanna focus on u guys as case study for how succesful steemit users have become when they invest theiir time into this website, and ill useTHIS very comment of yours as an example! I will show how that od addage "if i got a nickel for every comment i made on facebpok" can no be true!
we can show people on youtube who are alreayd addicted to commenting that theey can finally monetize it!
yes i call it REmonetization when u ublish on youtube, monetize there and then mae MORe money on stemit! because youybe demonetizes whatever they want !This way u can monetize DANK MEME videos of compliations that include pop music that is always coopyrighted, but those compilations of funny vids take time and effort and lots of work to put toogether and make! And now steemit can provvide an income for the work done by Remix Artiists and Remix video creators of dankmeme videos like Grandaay and the othr legit ones like SuperHygh etc from youtubes Dank meme category
I am serious about intervieing you and Johal and asking how you starteed an how yoou flipped 30 grand into 200 grand and how u are able to make more off a singlee commen thn many make off all of thir posts combined! You have made over $100 off one single comment I beleive, or if not ive seen like u have three $30 comments in a row!
U need to show youtube how easy it is for yu to make money here ONCE you put ib the money and thetimee! At first you were just takinga rik inventing 30 grand into steeit when u had barely any flowers or posts etc and boom now u make $100 off posts and $10 or $20 off a single comment on OTHER peoples posts!
I REALLy think a youtube expose on yoou is neccisary to REALLy help steemit grow!!
u are one of these stemit ords who is helpng everyone by begoong engaged and if the world KNEW aboutyoou you would gain SOO any more fllowers!
u will make not millions but BILLIONS!!!!
Andthen price of steem will gp up too! we havet even TALKED about when the price of STEEM goes up! u will have BILLIONS o ollars man! ;) if u could go help me out with some upvotes man, i would really apreciate it
ANd @monkimo they are struggling and they spent their last $800 on a Bitcoin miner on Ebay and it came broken and used when it said new and it feel so bad for them i talked them into it and im makin money and they are barely makin afew bucks per post, if u could show @minkimo some love it would help a stuggling family liiving off the grd who i know here in san diego
it would mean so much to @monkimo to get some uvotes on their recent posts and go bless you man u are the MAN
u are hellping me SO uch and heping people in africa SO much! i haveto go relax now ive beeen typing onstop for hours and my back gurts lol i hope i can teleggram or chat on phone with u one day!
YouTube is an established brand and I don't see it going anywhere. It is owned by Google and will get bigger. Nobody will challenge it any time soon
i've closed my channel on youtube and moved to steemit
only a matter of time before more do i suspect :)
That is a delicate rub between the two parties. I had not heard the full story of what was going on.
I can see both sides but it feels like YouTube is beginning to lose their edge as people desire censorship free options.
It will be interesting what happens with Steemit's YouTube style channel once it is launched. I have a feeling the Youtuber exodus to Steemit will only accelerate.
well i don't see it as censorship when Youtube allows them to still post their content, they aren't stopping them from posting their videos they just don't want to automatically include those videos in their advertiser $ program, and given the consent of the advertisers which should also be respected just as the content creators should, I could understand the issue on both sides. Their approach to choosing what gets monetized and what doesn't, doesn't really make much sense nor seem to be applied evenly. Seeing as it doesn't get applied fairly, I can understand why the content creators view the action as censorship. Waiting for steemitvid to takeover! :)
You're right, censorship is an odd word to use in this case - glad you added more detail here.
I know a lot of content creators were facing their first business crisis with the monetization changes. The language between the two parties would have more emotional triggers involved - to paraphrase what Clif High would say.
Come on SteemitVid!
Youtube stepping up, this VR stuff is so exiting, Thanks for sharing going to follow for more
I've heard about a lot of issues with YouTube as of recent from a few of the people that I am subscribed to. We will see how YouTube can rebound or if another platform will start taking creators away from them.