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RE: Not just an ICO, but a really power full money saving and consumer oriented project!
I would caution investors on ICO's that aren't registered with SEC. They run a High risk of the SEC shutting them down and leaving investors holding an empty bag!
SEC has said they consider ICO used for a cause, to be "Securities" and if they don't have a "Securities license" to sell them, the SEC will shut them down!
Be safe!
As always I upvote/follow/resteem those that do the same for me. Just don't spam my feed or will have to unfollow/mute.
You are right that you need to be careful. But SEC regulation is only in the US. Many avoid the US because of lawsuits. (and, as I mentioned, this is not an investor advice, but the idea itself is very, very good.)