I don't know that I'd say that, @toddrjohnson. Traditional white papers have profit-making in mind. But companies that understand the format and are willing to invest in it being done well aren't afraid to spend $5,000 to have one written. They know that a white paper researched properly and written well will deliver far more than that in returns over the course of its lifetime. The problem with many white papers in the crypto space is that they are written by founders who have no clue what a white paper should be used for. So they just write something up that promotes their project and don't really explain what the problem is--because many of the projects don't really solve a problem. If they do pay someone to write their white paper, they get some company that will do it for $300 and copy/paste content they used in the last one they made $300 for. That's not a very good business model.