The future will depend on how well humans manage to tame the beast.

The data will be scoured by bots, their filters pre-programmed and genetically adaptive, responsive to personalized reward system defined by the user, now confronted with the tasty creem.

The question is which service the community will reward more: the freedom of rough speech or the predigested narrative so well known from all other media. The right interface would filter these attempts at attemption-grabbing out and make them invisible, and visualize automated analytics to highlight conflicts of financial interest.