Nice project it just not well established
wait the Uber CEO using Arcade City this a scam
this project need a well establish coin like Ether making an ICO and then giving away free rides as part of huge promotions ,blockchain will have same uber feature but with the ability to make drivers increase average price per K and time M
for example standard price 1 km and 10 m rides will cost on average 1$+1$=2$
however the driver will have the option of setting -30-30% change on that and it will show on the app when customer order a ride so he can choose based on rate-review- time to arrive