I've discussed it with my friends and family and actually found it shooting from the hip, to be honest. Yes, the message got across and it really started conversations, which was why my friends and family had those conversations. But we found the message in the first video quite confused, is he targeting sugar? Milo? Nestle? Government corruption? Misleading marketing strategies? He should have stopped at just targeting sugar THEN suggesting a real alternative, not just attack attack attack then promote a program that isn't really an alternative to Milo. It just seems like a cheap sales strategy of cutting another company down to promote his own.

He clarifies in his 2nd video that "Nestle missed the point, we are talking about their misleading marketing info" (paraphrased). Which I think could have been handled better. Instead of continuing the attack, Vishen could have taken the bigger man's stance and say, "Let's put all this behind us, let us here in Mindvalley work with your/Health Ministry to change the habits of Malaysia"

All this is my personal opinion, I work for Mindvalley and greatly love and appreciate the company and Vishen. Overall, I still do think this whole campaign is positive. For it to have started such a fervent conversation in Malaysia is creating an impact in itself.