My initial assement of EtherFlyer!
Off the bat EtherFlyer looks to be a competition to EtherDelta. What will draw me in with EtherFlyer is it's TCASH token that shares exchange revenue with its owners. TCASH can also be used in EtherFlyer for exchange as a pair trade such as TCASH/ETH. Other pairs would be introduced when EtherFlyer is open to the public.
The current exchange beta version used for testing has an a very simple to use interface and clean look to it.
App available on windows, ios, and andriod. Exchange is set to have English, Chinese, and Korean version. Future languages to follow. The exchange also has a button for quickly archiving graph charts in jpg, pdf, or vector image.
I believe a simple interface like the EtherFlyer is ideal as trades happen on the fly and one doesn't want to accidentally execute a wrong trade or be overwhelm with info. that one misses a buy/sell opportunity.
The concept looks prime to succeed and I will likely use the platform as a primary exchange when it is available. With the ownership of the TCASH token the more one trades using the exchange to more they will earn back. EtherFlyer advertises 50% of the exchange revenue split amount TCASH holders.
EtherFlyer lists 52.8 million TCASH to ever exist and has the follow ICO date and price.
So assume I exchange 1 ETH for 2,100 TCASH tokens that equates to 0.00003977 total share of 50% of the revenue. Imagine $20 million in revenue that would be ~$400 in TCASH dividends!
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