What is SwipeCrypto Project?

tinhkhuat (32)in #swipecrypto • 6 years ago

SWIPE Network is a decentralized data platform based on smart contracts that aggregates and analyses data across multiple apps. It processes data according to data schema specific to industry taxonomies and context.

SWIPE network incentivizes users to share their data anonymously while providing data buyers with auditable data products. It enables fair and transparent data trading between users, app developers and data buyers through a decentralized data marketplace. All data transactions are strictly enforced with smart contracts. As data sources are tracked and auditable on the ledger, data buyers are no longer have to risk purchasing low-quality data products. As part of our go-to-market strategy, SWIPE has created a Software Development Kit (SDK) containing it’s technology that can be integrated seamlessly. Swipe SDK provides a suite of marketing tools that boost app users engagement and retention. Any 3rd party app developer can install the SWIPE SDK and their users can gain access to the SWIPE network, making our solution simple to implement and scalable. SWIPE has successfully launched two lockscreen rewards apps since Oct 2016, AgilaRewards in Philippines and cepatswipe in Indonesia. Both apps combined currently serve about a million users in Southeast Asia.

SwipeCrypto Features
SwipeCrypto offers all of the following features:

SwipeRich Lockscreen Ads: Place ads on the lockscreen of a mobile user’s device.
Blockchain Powered: SwipeCrypto uses blockchain and smart contracts to bring transparency and accountability to address trust and ad-fraud issues in digital advertising.
Lockscreen SDK Integration: SwipeCrypto’s lockscreen SDK can be integrated to any Android app publishers with just a simple line of code.
SWC Token Rewards: SWC tokens are transacted within the ecosystem. Advertisers use tokens to pay for the ad slot, and publishers and users receive tokens as rewards.
Smart Targeting: SwipeCrypto’s targeting engine uses AI to match content with the right publishers and audience through advanced targeting and multi-variate analysis.
Proven Implementation: SwipeCrypto’s SwipeRich serves 10 million ad impressions per month in the Philippines and Indonesia. The team has launched AGILA Rewards in the Philippines and Cepatswipe in Indonesia to provide lockscreen advertising in partnership with mobile leaders.
Company Mission:
SWIPE Network is a decentralised mobile engagement data platform built upon the success of the team’s existing SwipeRich mobile app engagement platform (www.swiperich.com). SwipeRich specialises in bringing advertisers and users together using the mobile lockscreen space as the first point of impression. Incorporated in Singapore, the company has successfully the solution to more than half a million users in the Philippines, Indonesia through partnerships with leading providers in the respective countries.

It is imperative to know that the team started SWIPE Network because of the struggles SwipeRich faced while working with centralized 3rd data intermediary to monetize our data. The founding team has been learning and working with data processes for 15 years and understood early on that the current data supply chain model has many flaws. With the rise of blockchain technology, we have embraced this technology in hopes that we can create a better way for app developers to give data control back to the users and monetising it with permission in a transparent and fair way.

How does SwipeCrypto Works?
SwipeCrypto relies on all of the following platforms in order to work:

X-Swipe Ad-Engine: The X-Swipe advertising engine uses AI to match advertisement content with the right publisher’s audience through advanced targeting. The engine uses advanced data like user demographic information, user app profiling, time and location, digital behavior (like their usage of other apps, social media preferences, bot traffic, brute force, IP blacklist, etc.), interests, user connectivity/network, and more.

SwipeDK: SwipeCrypto’s Android library/SDK enables the publisher’s app to display advertisements on the lockscreen. SwipeDK will carry out functions like serving advertising to mobile lockscreens with the publisher’s app, collecting advertising engagement data like impressions and clicks, and providing an in-app SWC virtual wallet.

Marketplace SDK: SwipeCrypto’s marketplace allows publishers to list and sell their digital/physical goods as an additional revenue source.

Blockchain-based Distributed Ledger: The blockchain is responsible for providing an immutable source of advertising-related information, including a smart contract for ad-slots purchased by advertisers, lockscreen engagement transactions like impressions, click streams, installs, user demographics, digital profile, etc., reward distribution between publishers and users, and the conversion of user rewards into a publisher’s in-app currency or point system.

SwipeCrypto is a blockchain technology built on top of an existing advertising platform called SwipeRich. SwipeRich is the platform mentioned above that serves 10 million monthly impressions in the Philippines and Indonesia.

SwipeCrypto uses blockchain technology and a digital token to reward mobile users for viewing the advertisement.

Instead of viewing advertisements when you visit a browser page or watch a video online, SwipeCrypto will deliver ads onto your lockscreen. Every time you turn on your phone, you’ll see an ad on your lockscreen. For most users, the lockscreen just appears for a second or two while your fingerprint scans, or while you enter your PIN. SwipeCrypto and SwipeRich was designed to give companies easy exposure directly to consumers’ eyes when they know consumers are looking.

Why would users install an advertising app onto the lockscreen? Users are rewarded for installing the app. In exchange for viewing an advertisement every time they open the lock screen, users will receive tokens.

SwipeCrypto Team:

Advisors:

SwipeCrypto Roadmap:

SwipeCrypto Token :
SWIPE Tokens are required to utilize the SWIPE Network. SWIPE Network will also release a wallet application, enabling app users and token holders to earn, manage, stake, send and receive SWIPE Tokens. Features provided by SWIPE Network are delivered through SWIPE SDK, a mobile software development kit that allows app developers to interact with the wallet application, display content on the lockscreen/widget, display/track mobile ads, as well as perform data collection on their current app. App developers can easily embed the SDK with minimum changes to their current code base.

For more information:

Website: https://swipecrypto.com/

Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf

Telegram: https://t.me/swipecrypto/

Twitter: https://twitter.com/swipecrypto

Bitcointalk Bounty: https://bitcointalk.org/index.php?topic=4583211.0

Author: tinhkhuat

Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1885373