Swace Refocuses Marketers on User-Brand Interactions in the Gaming Landscape

bonanza-kreep (66)in #swace • 6 years ago (edited)

While more and more marketers are shifting their focus to digital marketing strategies, gamification techniques are implemented at full efficiency to boost marketing campaigns. Swace, a new medium for exploring user-brand interactions, proposes a novel way for companies to improve the engagement with customers. To facilitate the adoption of new products, Swace will allow for habit formation — a powerful strategy, that marketers can employ to develop customers' motivation.

Gamification as a path for brand promotion

Gamification as a marketing strategy to attract consumers is gaining traction. It has been successfully applied to a variety of fields from education to marketing. Due to its success, Swace will apply gamification concepts to increase engagement and brand awareness without repetitive annoying commercials that might be associated with traditional marketing approach.

https://swace.io

Brand interaction model

Two main assumptions underlie the functionality of the platform: First, games are increasingly popular amongst many young people, and second, playing games involves interaction with brand in a social setting. The decision to gamify brand promotion was made to keep up companies' rate of expansion while customers are increasingly turning to products acquisition. Swace intends to harness a so-called winner effect for providing beneficial competition. That is, users will be able to explore the variability of different product ranges while seeking to achieve the goal of the games.

https://swace.io

Opportunities for brands
Swace is a cloud solution with a system of microservices, automated workflow and elastic API. With its advanced technical equipment, Swace creates a supportive environment for brands to utilize games and develop rewards for their marketing campaigns. Once a company has developed a marketing strategy and transferred a sum needed for its implementation, the platform will design a game based on parameters set by a company with regard to a targeted group, including age, gender, interests, etc.

The whole scope of the games provided on the platform can be divided into two groups with regard to access permissions. Games which target a broad group of customers can be entered openly. On the contrary to it, games with private access will be available by invitation. In order to initiate a new habit — that is, to attract customers to a particular product, brands will be able to choose from variety of games. For instance, companies can implement location-based solutions, games with integrated augmented reality or even introduce a new product while offering participation in a testing campaign.

Images are by far the most popular content on social networks. In this regard, Swace will introduce a special game for posting images on several themes, so that users will be able to vote pictures. Another clever strategy to gain customers' loyalty is so-called emotional sharing, that is, users will be charged to post photos and link their emotions to particular products.

Opportunities for customers
Users will be able to register on the platform with their social media accounts. In order to enter a game, they first need to pay a check-in fee. Together with a certain amount of tokens allocated by a company for its marketing strategy implementation, check-in fees will form a reward budget. While achieving certain goals with various games, users will be rewarded with SWA tokens both for participation and providing invitations. SWA tokens, in turn, can be exchanged into prizes as well.

Token Sale Plan

Public ICO started on July 1, 2018 and will end on August 1, 2018.

Social media marketing is on the rise. Companies need to think creatively to identify opportunities in what is expected to be the influencer marketing. Swace will provide a context, where everyone can become an influencer and receive rewards for the active participation. As for now, a beta version of the mobile application is already available for testing. Later on, the Swace App will be available both on iOS and Android. Further development plans include establishing partnerships with brands, adding new game types as well as launching Swace DApp.