About Supreme

History
The brand was founded by James Jebbia.The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994.It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable.In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl.Other locations include Paris Opening in March 2016, London Opening in September 2011, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka.The additional locations emulate the original Lafayette Street store's design. Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.

Collaborations
Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, Dickies, The North Face,Hanes, Playboy, Levi's, Timberland,Comme des Garçons,Stone Island,Undercover and White Castle.On January 18, 2017 luxury fashion company Louis Vuitton held a fashion show where a collaboration between the two brands was confirmed. Pop-up stores featuring the collaboration were opened on June 30, 2017 in Sydney, Seoul, Tokyo, Paris, London, Miami, and Los Angeles.Louis Vuitton's proposal for a pop-up store in New York City was denied by Manhattan's Community Board No. 2 after residents expressed their "outrage that such an event was being proposed for [Bond Street]".In 2017, The Dapifer reported that Lacoste partnered with Supreme for a limited men's capsule collection.Supreme has released skateboard decks featuring the artworks of Urs Fischer, Harmony Korine, George Condo, Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. In addition, they have collaborated with other photographers, artists, and designers such as Blade, David Sims, Toshio Maeda, David Lynch, Nobuyoshi Araki, Robert Crumb, Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville, Futura 2000, Adam Kimmel, Bad Brains, H. R. Giger, Mark Gonzales M.C. Esher and recently Dash Snow.

In popular culture
Fashion photographer Terry Richardson has produced some of the brand's most notable photographs, including of Michael Jordan, Kermit the Frog, Three Six Mafia, Lou Reed, Lady Gaga, Neil Young,Gucci Mane, Nas, and Morrissey. Kenneth Cappello is the man responsible for some of Supreme's most notable photo tees like Mike Tyson, Dipset, Michael Jackson and Raekwon.