Good evening steemians, this was my continuation about our product in Feasibility Study or thesis.

PROJECT SUMMARY

A. Name of the Enterprise

The proponents came up with the I C & B Partnership as the name of the business. The proponents get the idea of the business name from the products that we sell which is also a kind of dessert. We capitalized the letter I C and Bfrom the product itself which means Ice Cream Beer.

The business came up with this logo because the proponents believe that it can reflect and represent the main business essence thoroughly. The proponents came up with the colors white, dirty white, brown and yellow. This logo symbolizes the mutual agreement of the business partner. This logo signifies cohesiveness which is essential for business growth.

Figure 1 Company Logo

The Figure shown above is our Company logo, we used this kind of Logo to figure out that our product is Ice Cream.

Figure 2 Product Logo

The product logo shows an Ice Cream and a mug of beer. The proponents choose a mug of beer because it usually used for drinking beer and an Ice Cream because it indicates the nature of the Product.

B. Location

The location of the business is an essential criteria for it to success. Ice cream beer is located at Burgos St., Alang-AlangMandaueCity.The proponents choose this location since it is more accessible for distribution of the product to the consignee, for the target market.

Figure 3 Location Map

Business is located at Cinco Compound Burgos St., Alang-alangMandaue City. The location is along the road beside Giardine del Sole furniture which is near from Pacific Mall also known as Metro Mall Mandaue.

C. Definition of the Project

The business wants to emphasize that personal trust, appearances, and interaction with the customers are the most important parameters for assessing food safety as well as meeting the customer’s needs and wants. Based on the research surveystudy, 98% out 50 respondents drink alcohol and 100% who eat ice cream in Convergy’s i2, and in Convergy’s i3 100% drink alcohol and 100% who eat ice cream while in Converyg’s TGU 100% drink alcohol and 99% who eat ice cream.

The proponents innovate the usual type of Ice Cream that will capture the taste of those target market. Ice Cream Beer is newly innovated kind of Ice cream with additional ingredient which is the beer.

This kind of product seems new to the market,but still the market will patronize this because it reminds them the taste and the sweetness of the Ice cream, flavored beer as well as the uniqueness of the product.

D. Projects Long Range Objectives

Few years from now, Ice cream beer is projected to increase the sales when the product is already hitting the market to be known. With the increasing sales, the proponents could expand their enterprise as well as hire additional workers to fasten and for the continuous production process when there are already substantial amount of sales. Since the product has been known to the market, it would absolutely distributed to different areas where there is a high demand to the said product and probably open for establishingcompany outlets beside of having consignments.

E. Feasibility Criteria

The enterprise aims not just to have profit but also to contribute righteousness to the society as well as giving delights to those consumers. The proponents believed that producing something valuable to the people and helping the economic status of the country is the main responsibility of the enterprise that must be considered.

The product is made in a good quality at a reasonable price. Thus, the partnership not only assures that the product is one of the means of increasing the opportunity for employment but also it gives high quality at lower price.

Just keep in touch guys because I will post the continuation of our ice cream product because our product is unique and it's the innovation of ice cream. Thank you for reading guys, Godbless and Godspeed <3