Types and importance of proper communication
Good communication has many advantages for a business: strong communication
#Motivates employees – helps them feel part of the business
#Easier to control and coordinate business activity – prevents different parts of the business from going in opposite directions
#Makes successful decision making easier for managers– decisions are based on more complete and accurate information
#Better communication with customers will increase sales Improve relationships with suppliers and possibly lead to more reliable delivery
Communication is to an organisation what the nervous system is to the human body. Effective Communication will lead to the smooth working of any organisation. The following points illustrate the importance of Communication in Business
Smooth Working of a Business Firm
Basis of Managerial Function
Maximum Production and Minimum Cost
Prompt Decision and its Implementation
Building Human Relations
Job Satisfaction and Good Morale
Avoids Illusion
Contacts with external Parties
TYPES OF COMMUNICATION
Communication is key to any business success! Unless potential clients and customers are aware of your business, they will not have the information to contact you or to purchase your products. When they are aware of your business, they must be able to contact it easily.
Two types of communication are essential -
A. External
B. Internal.
A. External communication
It reaches out to the customer to make them aware of your product or service and to give them a reason to buy. This type of communication includes your brochures, various forms of advertising, contact letters, telephone calls, web sites and anything else that makes the public aware of what you do. Image is extremely important in external communication! Your logo should represent who you are; your letterhead should be a selling tool; your telephone message should reflect your professionalism. External Communication comprises of Formal contacts with outsiders as well as some informal contacts with outsiders.
B. Internal communication
It is essential to attract and retain talented staff. You must provide the direction for the company by consistently communicating that message; you must motivate your staff through various forms of communication, which can include awards, newsletters, meetings, telephone calls and formal and informal discussions. Internal communication is further subdivided into two parts, Formal Communication channels and Informal Communication channels.
The formal communication network is the official structure of an organisation, which is typically shown as an organisation chart. Information may travel up or down, up or across an organisation hierarchy. But, when managers depend too heavily on formal channels for communicating, they risk encountering ‗distortion‘ or misunderstanding. The Informal Communication network in an organisation is basically the grapevine in the organisation.
As people go about their work, they have casual conversations with their friends in the office. And this comprises the informal communication channels. Sometimes these informal channels are more strong and effective than the formal communication networks. They also turn out to be speedier than many formal channels of communication. Effective communication requires tools and planning. In this session, we will discuss those tools, as well as planning guidelines, to facilitate that key element of your business - communication.
Communication establishes relationships and makes organizing possible. Every message has a purpose or objective. The sender intends -- whether consciously or unconsciously -- to accomplish something by communicating. Communication is the process by which a message or information is exchanged from a sender to a receiver.
Effective communication is all about conveying your messages to other people clearly and unambiguously. It's also about receiving information that others are sending to you, with as little distortion as possible. Among the pioneers of Communication Studies Fayol and Barnard‘s names are important. Communication has been considered to be the bottleneck of Management, where any management function is just not possible to take place without making use of Communication.
POSTNOTE
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