I think our society is overdue on catering more to people who are night owls. But in the future, as human 9-5 task-type jobs are more and more automated, I could see a shift to being more "open 24hrs" and allowing people to function on different schedules. I guess for orporations, it's just too scary to imagine a world where a large percentage if the workforce may not be willing to be at the office between 9am and 5pm, if they had the option open??