I need to add to my yesterday post, as i discussed with friends deeper in to this issue. (Really, why we can't talk on steemit?! This awsome platform needs it)
First - when you tell a story, Parts of story resonate with people who listen. The more someone identifies with a story, the more connected they feel to what you're saying. That's critical as we think about the stories we tell our customers.
Second - There are elements you need to build a compelling story: the beginning, the struggle (challenge), the tipping point, and the new beginning.
It means you need to make sprints. The show must go on and the audience should be able to feel and beleive the cycle.
Third - that's right, as Seth Godin says "People do not buy goods & services. They buy relations, stories & magic"
in business: we have to tell the right story at the right time to the right customers.
I truly appreciate your sayings and thoughts, and hope you enjoyed this post and help me promote it by upvoting ;)