USING STORY TO PROMOTE YOUR BUSINESS

The art of storytelling is the most powerful tool in the world of ideas. And that explains why ideas that catch on are wrapped in stories.
This is how Richard Branson puts it-
"The art of storytelling can be used to drive change. Today, if you want to succeed as an entrepreneur, you also have to be a storyteller."
But don't get it all mixed up. By storytelling, I'm not talking about tales by moonlight, or fairy tales. I'm talking about business storytelling.
And by that I mean stories that creates significance for otherwise meaningless and mundane products and services.
I'm talking about those stories that make business transactions human, those stories that create an emotional bond between your brand and your target audience.
They are those stories that prove to your customers that you have a purpose greater than just making money.,A storyof influence and significance...
So, do you have a brand story? And if you do, are you telling it enough?
Are you using the power of storytelling to drive your business?
Remember the words of Richard Branson- " Today, if you want to succeed as an entrprenuer, you also have to be a storyteller."