Hi @swissclive, What a great idea!
It's a way to educate newcomers and minnows to write good and original content. The final prize is an incentive to try to do their best, but i think that upvotes can also came from others people who read their posts.
I really am grateful that you would do that for Steemit community, Without an ulterior motive!!
Resteemed for more visibility, in the Italian community too.