The plan is to move Storj to the Etherium blockchain instead of Bitcoin where it is now. The ICO is to pay for this move. I don't know what this will do to the value of SJCX. But they will convert 1:1 with the new Etherium token. Personally, I think it's a good idea. Lower fees, faster transactions, Ethereum is a much better host for Storj than Bitcoin ever will be.