TrakInvest.ai — From Virtual Reality to Reality TV
TrakInvest
Terms such as Virtual Reality, Reality TV and AI are thrown around too readily these days so when a thriving business steps up and shows how these exciting areas can be contextualized in the ICO world, it’s worth taking note. TrakInvest (trakinvest.ai) is such a business, which doesn’t just throw around buzzwords but is quietly getting on with building a model which thoughtfully brings these areas to life in the form of an already successful reality TV show.
TrakInvest is a platform which is a rarity in the ICO world as there is already an existing business behind the scenes, and the platform is live and running, with over 35,000 active daily users. It gives budding traders and investors the opportunity to take part in a gamified competition to show who can get the best return on investing virtual money into stocks, with virtual crypto investing to be introduced later this year. Users have access to data feeds of thousands of stocks from around the world, as well as pro-level research, the ability to copy other people’s trades and a beautiful UI — and they can effectively play at being a hedge fund manager. There is also a life-changing prize at the end. Winners get the opportunity to secure a job with leading financial institutions around the world (currently the main focus being Asia). If this isn’t compelling enough, the competition is covered as an Apprentice-style reality TV show. Granted its first season was shown only on YouTube, however when you look at the impressive production quality they achieved on a low budget, along with the plethora of credible guests, and a glamorous and competent host who would look very much at home presenting on CNBC, not to mention over a million views, it’s no surprise that the concept has been picked up by one of the largest TV channels in India for the next season (ET Now will be airing season 2 later this year). Here are the numbers from an incredible first season of the show:
100 members of the leaderboard we put into placements at financial institutions
600 minutes of content across 10 episodes was created
300 minutes of interviews with leading financial experts within the investment community were recorded for the show
The show made over 10 million impressions across all media, including more than 1.5 million YouTube views
More than 35,000 daily users took part in the contest, with much more to come once the show gets bigger
This is where it gets exciting and you can start to see a potential juggernaut beginning to manifest itself. There are new partnerships being announced each month, including leading banks, universities, other platforms, and there are even talks taking place with governments (soon to be announced). The reason for such powerful partnerships is that TrakInvest is introducing socially responsible trading and investing to a market which is desperate for some level of guidance and support — 2 thirds of the Asian market is made up of young millennials who are coming into the same type of wealth which the Western markets have enjoyed for many years. Many of these millennials are keen to invest and having a vehicle like TrakInvest which combines gamification, along with an easy and rich user experience can only be a good thing. When users are encouraged to learn, invest virtually and are given the tools to do so in a safe environment where risk is mitigated, it helps the industry as a whole. Not to mention that they can also land their dream career and become a reality TV star in the process.
With all the data which users are generating around their virtual trades, investments and research, there is also a huge AI opportunity and that is the next phase as TrakInvest makes use of the powerful insights which their users are offering. To date the greatest traction has been in India, however, the company is now finding more markets are expressing an interest, with the reality show now planned to be rolled out to Vietnam, Thailand and in time to Middle-East and Hong Kong too. Commenting on the initial success, founder and CEO Bobby Bhatia suggested YouTube was only the beginning — “We are at the start of this adventure, and many TV stations are now keen to broadcast the exciting user journeys on our platform. We really value the success we’ve had on YouTube and are still keen to continue a presence on there even though we will be on major TV stations from now on. We want to reach as global an audience as we can, and intend to have users from all over the world…..from Africa to Slovenia. The benefits of having an ICO token is for the first time, users can make micropayments on the platform, giving them the ability to not only own the data they are producing, but also monetize it by receiving payments for their investment ideas.”
As with all ICOs, ensure you do your own research and due diligence, and only ever invest money you can afford to lose. With hundreds of new ICOs being launched every week, TrakInvest is definitely one to look into as it’s a fascinating proposition, and unlike many ICOs, it’s up and running! Be sure to catch-up season 1 of the TrakInvest show on YouTube
YouTube