Kind Ads, The future of Advertising

Kind Ads is an advertising foundation that focuses on building a direct link between publishers and advertisers. I'm sure you still don't get it.

Lately Ads technology providers have been faced with the problem of

• Reaching an effective Ads format/scale
• problem differentiating from advertisers who have better quality and those who don't. They all appear same.
• lack of privacy to innovations.

About Kind Ads

Kind Ads is a decentralized platform on the Ethereum blockchain that is aimed at improving engagements between publishers and advertisers, by using a blockchain based scoring system that automatically creates a rank or positions Advertisers based on users trust. This process enables a direct marketing channel from publishers to users using a direct link. Kinds Ads directly eliminates third parties by allowing publishers to have a direct contact to users using a more direct medium like Emails, push notification and chats.

This process is cost friendly and its directed at the end-users who have genuine interest.

No Middle Man, No Problem

Middlemen add little or no value to advertising as they have help build a widespread platform that lacked transparency, security and accountability.
Publishers no longer know how their marketing funds are spent, and are also faced with difficulties tracking down Ads on several platforms.
Because of this lack of transparency,
advertisers are inefficiently allocating
marketing spend, and using resources on services that may not drive results
instead of spending more marketing
dollars with high value partners, like
publishers. Here, automation presents an opportunity to build transparency
into a new infrastructure.

How Does Cutting out Middleman benefits advertisers and users.

This is simple by taking away middleman from the equation a vacuum is created with is then replaced with direct communication between publishers and users thereby increasing transparency, security and enables effective monitoring of Ads on different platform.
This also help cut down marketing budget for companies who plan on placing effective ads, the middleman always charges for pops up because he's link to several site which also have individual cost implications, thereby making the companies spend more.
The publisher works with an advertising agency. The advertising agency controls an ad-space and sells it to whomever they deem appropriate while taking a cut in the process. This means that much of the advertisement is irrelevant to the user base and not cost efficient.

The User

The users are forced to see advertising that is intrusive and irrelevant. On top of that, websites are freely taking user information and selling it without any regard for user privacy. It is a free for all, and the end-user is the one suffering all the damage.

Decentralization

This process help combat companies running the space by running a decentralized platform where advertisers can decide where their content goes and also monitor it through.

The Kind Ads Solutions

First kind ads intends in changing the way the company view their demographic by connecting the business directly to their target demographic. With the use of blockchain technology, Kind Ads will remove the third party between the business and the user. This means that the advertiser can access better targeted marketing at a lower rate.
This will also improve user friendliness ad users will have a choice as to Ads they want to view and also save publishers a whole lot of money as they no longer have to pay commissions, fees , and late payment. It also gives them the ability to choose what Ads their user views.

Meet the team

Thanks for reading...
Heres a link to the original post by @originalworks link

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