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RE: The European Space Agency wants YOU to name the next big rover going to Mars!
For sure that is their intention. And I think even if the public were to give it a stupid name then it is still good PR.
yes and some people will search for an appropriate name that matches the mission or the vision the ESA has so they will do a little bit of research and a learn a thing or two.
just for the story i already sent a name :P