Deep real deep, they control big pharma as well here in the UK they just brought out a sugar tax. For health reason as everyone overweight, well I'm not and I've never drunk that sugar-free stuff as I don't like it. I think people have started getting larger by drinking the sugar-free artificial crap as seems people only started getting bigger when they started pushing the sugar-free stuff, as it's artificial our bodies not know what to do with it, so turn it into fats. The reason the tax has been put on is to force people to drink the cheaper sugar-free so they can push the chemicals rather than natural. How they roll and people fall for it.. just want an easy life and no converting them.