AdWords tutorial from Google - Step 2 : Define your marketing goals

Hi, it’s Ali with AdWords, here to help you create an effective AdWords campaign that reaches new customers. To start showing ads, you need to create a campaign in AdWords. This is where you’ll make big picture decisions about things like how much you want to spend and where your ads show. You need to make some important choices when setting up your campaign. To help guide your decisions, you’ll want to start with a clear marketing goal in mind, such as driving purchases on your website...

Getting visitors to your website... Driving potential customers to take an action on your website, like filling out a form,... Getting more phone calls or foot traffic to your business... Or driving brand awareness by showing your ad to more potential customers Typically, you'll create one campaign for each of your business goals or product categories. For example, if you sell women’s shoes, you could have one campaign for athletic shoes, and another for women’s dress shoes, and so on. Once you know what you want to achieve with your ad campaign, you’ll find it much easier to decide which AdWords features can help get you where you want to go.

Speaking of going somewhere, let’s move on to the next step, choosing the campaign type that’s right for you. Click the button to continue. .