Utopian is a little confusing at first, and it is targeted as developers and others who contribute to open source projects.

The basic idea is that users submit contributions to Utopian documenting what they've done for open source. They have a team of moderators who approve submissions. Once a submission is approved, it gets upvoted some amount by the Utopian account, which has a large amount of Steem Power, and other users who support the project.