Hmmm, I think we have to differentiate the hype. I think the hype what you are talking about is a hype outside the actual system. For example when a new app is under the top 10 in the apple app store and everyone is downloading it.

But a hype within the community is different. The hype here is a community hype. It's not that they think this would help for mass adoption I don't think so. I think people are happy seeing a game build on STEEM which they can play someday. :)