I tihnk there is a difference in interest and focus. Tech people often are process/detail orientated. End users are more reason (why)/ possibility focused. End user experience needs to give people the reason to and then a smooth flow toward getting a future result - this normally means clear and without complication and complexity. I have had to learn "how to Steem" and force myself to understand the technical aspects to some level in order to participate and do what I like to do. Most end users will not go over such hurdles, they want convenient.