That's so true, this slogan "Never give up!" usually is the most important difference between humans who're called "loser" (although I don't like such an appellation for humans) and these ones who're called "winner".

The thing is winner also have failed more often, but during most people say "that's enough" anytime winner try it again and again and again and so on, no matter how often they failed, no matter how often they've to disgrace themself, that's all and it's easy to say that, during it's hard to implement this slogan.

The problem is, after all these setbacks people think winner are people who win and win and never lose, medias mostly just show their wonderful families, their big houses, beautiful cars and all this, during most people don't see the work behind this, all the setbacks, the tries after them to made it, that is why people have a wrong image from so called loser and winner more often.

I think it's important to avoid this missunderstood and to explain this when anybody have children, because it's important to convey the right values when own children have to be successful too when they to grow up, what should be important for all parents on this world.🙂