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RE: How to Be a Successful Author on Steem | Good Content Frequently or Great Content Sporadically?
I recommend contests and challenges to people when they start on STEEM. Freewrite with @mariannewest is one of the best of them since it is daily. Your friend is unlikely to have a Mona Lisa in him at all, but he can be a daily blogger here with consistent effort.
Aside from the freewrite daily post - here is an older post with information about many other places to post to here. This post was written to help people curate, but the contest links are there.
Once you get a few weeks or months of consistency with established themes of others, then you have a track record and connections to post your genius to.