what a good logo should look like

good day steemians,
I noticed something amongst a few group of steemians that dragged my attention.
i'm not really good at graphic designs but I can tell when something isn't right.
so I made a little research in order to help people who are interested.

PROPERTIES OF AN EFFECTIVE LOGO

1. It should be simple
2. It should be memorable
3. it should be timeless
4. It should be versatile
5. it should be appropriate

SIMPLE:

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

MEMORABLE:
![mcdonaldslogodesignsteemit.jpg]
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Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.

This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.

~ Paul Rand

TIMELESS:

An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?
Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.

~ David Airey
Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.
below is a list of the different logos used by Pepsi till date whereas coca-cola hasn't changed

VERSATILE:

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:

*Printed in one colour?
*Printed on the something the size of a postage stamp?
*Printed on something as large as a billboard?
*Printed in reverse (ie. light logo on dark background)

One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.
I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.

~ Patrick Winfield

One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.

APPROPRIATE:

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.
Paul Rand also has a say on this topic:

Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

~ Paul Rand

what makes a great logo in your opinion ?
feel free to comment below

i embarked on this research because of some logos i saw on the steemjet time logo contest
so i would love the space force members to help me resteem this post especially those in the art department
@mbj , @ubongj ,@dimimp
thank you