I like to focus on an idea with potential. The first post might be a simple question where I'm not expecting any upvotes. Then I might do a written post and see if it gets picked up. If not, (and I still believe the idea needs to be heard) I rework the content into a video, and then maybe a second video. Each time the content that I'm reworking gets better and better, especially since I'm getting little bits of feedback along the way. As long as I still think the idea deserves attention, I'll keep doing this until it gets attention. That's work for me on other sites and I think it will work well on Steemit. But often I realize somewhere a long the way that the idea is no longer great or sometimes it morphs into a better idea. Either way, if you really believe in your content, then keep reworking it until it gets seen!