What Are the Most Popular Digital Marketing Trends in 2017?

As more and more digital marketing efforts become redundant, others become more popular because of how web development and businesses advance. It takes marketers plenty of time, effort, and money to get the marketing right, but it’s becoming clearer that certain methods can provide more fruitful results. So, what are the most popular digital marketing trends in 2017 so far?

Content Marketing
In the last few years, many business owners have seen huge benefits in concentrating on marketing strategies that involve content. Whether that content is written content, a whiteboard animation video, or infographics – content marketing is currently the most popular marketing strategy for good reason. Typically, content marketing is used for search engine purposes, but business owners have now realized that the right content marketing strategy can play a huge role in creating viral content on social media.

Big Data
With the use of analytics and predictive analytics, it’s now possible to base marketing strategies on historical data. Whether big data is real time, periodic, or near real-time on various devices – businesses can now take advantage of such data to increase marketing efforts. The data is used to determine what content different demographics want and it’s also used to determine whether or not it’s going to work at all. Big data is a big help for marketing efforts these days, which is why it’s a trend that many businesses in 2017 are following.

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