I touched on this a bit in our podcast. The people who built this place didn't build it to smash it with a wrecking ball. The actions they take should be viewed from a marketing perspective. Think about who they upvote and why. Notice how a lot of the big WTF success stories going on right now are because those authors have a MASSIVE following on other platforms, which is like finding an unclaimed oil field if you can get a good percentage of that following to come over with their "celebrity".