The most interesting man in the world returns

The most interesting man in the world is back. He looked younger by 36 years, and is now focused on the generation of millenialov that depressing and fun at the same time. Company Cuauhtémoc Moctezuma, producing beer Dos Equis, returned to his heroic mascot after some six months after it has sent to Mars. Before restarting the "most interesting man in the world" was a nostalgic grandfather, now he has become a steep and sharp macho, living here and now. Even if you do not know what it was about, you probably encountered meme, which is based on this character.

"The most interesting man in the world" - a parody of the image that was created for the advertising of beer, but was so successful that many loved. Tales of the gray-haired men were full of masculinity, bravado and absurdist humor. He struggled with Latin American dictator in his arms, enlightens Buddhist monks (with the help of beer, of course) are exempt from the bear trap and the other in a similar spirit.

In this role played actor Jonathan Goldsmith, who came to this role perfectly. The creators of the advertising image is not even dreamed of such success. The most interesting man in the world was the hero of many memes. But times change, and 9 March 2016 cheerful man, it was decided to send to a pension. Then all was furnished with great pomp: Goldsmith hero if it is too close to the Earth, so he went to Mars for new experiences.

Total six months later it turned out that Goldsmith just passed the baton to a new actor. The company said it wants to restart and intends to focus on a younger audience. On the role of the most interesting person he was appointed Ogusten Legrand, who is 36 years younger than the previous actor and his role has changed considerably. In the first video, he looks at the old advertisement Dos Equis, full bothered all nostalgia for past and immediately recalled his own cool adventures that took place literally just that.

New is the most interesting man in the world is focused on millenialov and it is good for us, but obviously bad for the image. He was all permeated with irony and absurdity and parody Golsmit done in the spirit of Leslie Nielsen, almost on the verge of a foul, and great benefits from it. Once he soaked jokes about famous philosophers and masculine heroes of XX-th century. It is obvious now that nothing like this will: millenialy and teenagers do not appreciate nor absurdity and irony, or jokes about them dictators or unknown writers or nostalgia cheerful grandfather.