Thank you for your detailed response and the guidance. I was thinking, like the other platforms that such an effort, due to it's reach with potential viewers, could generate Ad revenues that may fund it. The only reason I thought it could be related to blockchain was that it would have all transactions stored in a transparent way.
I am still learning and obviously have a long way to go before I understand all the nuances of course but thought I should not lose the opportunity to present and idea. If I present and get shot down 99 times, I may come up with that one idea that helps Steemit and also the underprivileged or wildlife :)
Thanks once again. Your support, critique and guidance is very valuable.