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RE: Rage against the dying of the light
Just showing 1-one single ad on top of the trending, new and hot page would have easily earned them another 4-10 million USD per year. Whoops!
And the servers only cost them $2 million. This alone should solve the problem. One thing I've come to realize in my life is that those who jump in and at least do something tend to do much better than those who just sit back and try to come up with the perfect plan.
The ad solution can be implemented in a matter of days. There are also little things like this: https://steemit.com/utopian-io/@vimukthi/steemit-improvement-proposal-cosmetic-upvote-feature-to-replace-bid-bots-and-fund-blockchain-development
Good suggestion. There are so many little things that could be improved. The frist thing that needs fixing is the finance though. I want the steemit.com interface and steemit inc to survive this bear market, whatever it costs. The ad thing is an easy fix and it would not diminish the user experience at all. Even reddit shows one ad on top of some (all?) subreddits.
Let's not forget that Steemit Inc can vet all those ads. They can also give free or discounted slots for other projects (Tron, Byteball etc.) for collaboration efforts. Devs were going for the right thing with SMTs. But they have no business sense.
In this new market, any decision can backfire later on, so I get that they try to minimize risk by making fewer big choices, especially of who to cooperate with. The best business decision now is not automatically the best decision longterm.
I don't think they have the capacity to think through what pros and cons different projects might have. They do what they do best, coding.