Companies all over the world have a great desire to learn everything about their customers. Fundamental human insights and simple understanding of people’s needs will surely help to design innovative products and services. Precise personal data is frequently required in terms of target marketing and sales. The world is becoming more connected now and businesses face challenging demands for consumer’s data. According to some specialists, data brokerage is a business with a turnover of $250 bln per year. And such an amount is expected to grow.

Now data brokers operate secretly, stealing personal data and reselling it to companies worldwide. By doing so, data brokers are violating consumers’ data privacy and consumers even don’t get compensated.

This unethical practice is being discovered by people worldwide, so that they start to actively protect their data privacy. New privacy legislation makes it harder for data brokers to gain personal data. Their methods become more sophisticated to surpass the protection system.

To sum up, the current data system is totally uncontrollable, the consumers’ privacy is often violated, and companies, in turn, do not get enough personal data to meet their customers needs. In addition, the General Data Protection Regulation (GDPR) of the European Union will entry into force on May 25th, 2018 and will be more complicated for data brokers to gain information.

Solution: Opiria-Platform and PDATA Token

The Opiria-Platform and the PDATA Token create a global decentralized marketplace for the secure and transparent personal data purchasing.

The Opiria-Platform will give consumers a passive income by monetizing their personal data. Companies would buy personal data directly from consumers and pay them with PDATA Tokens. The PDATA Token is the currency for personal data enabling its trading by the blockchain smart contracts. Consumers and companies will be globally connected at the world ́s biggest decentralized personal data marketplace. So, personal data brokerage will be democratized and become secure, lawful, fair and transparent due to the blockchain technology. Everyone would have a freedom of choice to protect personal data or sell it on the platform and get paid. Quite an easy way to earn! Companies gain access to real, reliable and high-quality consumer data and pay them with PDATA tokens, respecting their privacy, complying with General Data Protection Regulation (GDPR) guidelines.

This solution needs to be fully transparent and secure. This can be done according to three principles:

• Consumers can control personal data share;
• Consumers get a proper compensation for personal data;
• No middlemen. Only direct interaction.

How does it work?

Companies ask consumers for permission to access their personal data via Opiria-platform. Consumers give their consent and provide the information, using a smart contract between the consumer and the company. Then, the consumer is paid with PDATA tokens, and the company gets the requested personal data.

Thus, Opiria and the PDATA token connect companies and consumers together, with no need to address data brokers!

Opiria and the PDATA Token fully protect consumers’ data and grant them full control over direct payments.

The new ecosystem is fully transparent, open and secure. It will encourage users  to provide data instead of fighting against data brokers. Companies will get a quick and easy way to access more specific and higher quality personal data, and this will lead to designing new innovative products and services for better targeted marketing and sales activities.

The PDATA Token

The PDATA token makes personal data valuable. Consumers can sign in on the Opiria platform and start disclosing personal data or grant their permission for their personal data. They can decide which data they disclose to the Opiria database. The more they disclose, the more valuable their profile becomes.

The PDATA Token interconnects customers and companies. Companies pay by PDATA tokens for consumers personal data. Consumers earn PDATA tokens by selling their personal data and by taking part in surveys.

ICO

Right now, the pre-sale is going on, so don’t miss your chance to get a 20% bonus. The pre-sale will end in about 40 days. The total amount of tokens will equal to 450 mln PDATA. The project hardcap equals to 30 mln.

You can find detailed information on the following links:
Official website
Whitepaper
Bitcointalk ANN Thread
Bitcointalk Bounty Thread
Telegram
Twitter
Bitcointalk Username: CapnBDL
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=212645
My Ethereum address: 0x577FA2553Af35908072Af7fc61270fd98022002b