I don's see CocaCola or Adidas doing an intro. Introduce yourself right now is very personal. The mechanics I described do not require advertisers to make content. They can if they want but ideally as an advertiser I would like to fund my balance, book a campaign and get analytics back.
Adding what the industry terms 'Native Content' to the campaign is just another marketing opportunity but the platform should not force advertisers to make content, just like it shouldn't force users to see/click adverts.

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