Vidy is built upon the Ethereum blockchain
Vidy is built upon the Ethereum blockchain and with each transaction listed in the Vidy ledger , advertisers and publishers will now have complete transparency for all bids, asks, holds, payouts, coin balances and completed placements through blockchain. Vidy's Smart contracts containerize user data for secure and private target marketing. For security, the data layer is architected with only two endpoints - a publisher-facing ingestion end-point and a consensus layer-facing delivery endpoint. No other entities can speak directly to the data later.