Hey @spookypooky I don't see the billboard campaign as a replacement for online marketing, I see it as supplementary. I always use the analogy of Coca-Cola, they are omnipresent and top-of-mind, their ads are on billboards, vehicles, coffee shops, TV, you name it.

My major is marketing and what I learnt is that it can take up to 8 engagements with a user before they decide to try a product or service. They may not click a banner immediately, they could consider it a scam or internet gimmick, however if they saw it on a billboard previously, it gives it some "real world" validity, if a company is spending on a billboard, the public sees them as more legit, especially because of the price tag and impact.

There are arguments that internet advertising brings the "trolls" and undesirables, but I would never go onto someone's post and put their idea down. The important thing here is that the community comes together and the billboards lift spirits, my kids drive past with me and say "Dad, look ... Steemit!", can internet advertising do that?