Yes! These have been my observations as well, being from the tail end of Gen-x. It's been my ongoing assertion since youth that the baby boomers kind of sold everyone out and should be considered the "old guard". All of this progress is what I wished for in 1994, when I finally got a pc in the home.

It's absolutely up to us to expand upon it, I agree. If there were a digital advertising operations team, I would immediately apply to help support this project. I'm glad there are dedicated developers in the community who can help shape the next step.