i like your take on the matter , the fact that it's more than just a value and payment store and system opens up options ... but also makes it a bit of a direct competitor to steemit here ... thin ice maybe :p
building dapps probably has more chance if people actively go out to "sell it" and convince potential entrepreneurs of what they can gain by doing so. An ivory tower concept where you don't leave your comfort zone, i'm definitely gonna have to keep the paper on my to-read list, thanks for the reply and good luck !!!