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RE: Beyond Steemit
Steemit is currently undergoing rebranding, and still growing. In the above post I am not talking about marketing Steemit, but marketing Steem as a currency, and the Steem blockchain.
You want to market the Steem currency? Which is currently competing with the 700+ altcoins in existence?
That's not Steemit's hedgehog concept.
The only thing that makes Steem unique, the only thing that gives it a market advantage (from a general consumer's perspective) is the fact that it is tied to a social media platform as a reward system. Outside of that, Steem is nothing. If it were better than other altcoins it would be beating other altcoins.
Now, if the quality of the Steemit platform were to increase, that would be a different story, because the only real way to evangelize Steem as a currency is to increase the value of the property that the token represents; namely, the Steemit platform. The currency is backed by the value of the platform. If the platform lacks value, the currency lacks a purpose.
So you will understand why I mistook "Steem Marketing" for "Steemit Marketing", since, after all, they are one and the same thing in every possible situation and every possible context.
You're going to object to that statement, of course. But you'll never disprove it.
In terms of alt-coins we already have more capability than Dash. Why are they doing so good? Marketing.
Which statement will I object to? I think that it is important for people to understand the currencies and the technology behind the Steem blockchain as well as the social media platform plugged into the blockchain.
As a digital currency we have more intrinsic value than other alt-coins (due to Steemit), plus we have the steem dollar which gives stability in trade.
I'm not suggesting to ignore the steem blockchain's social media platform, but to develop media showing the technology behind the blockchain, the superiority of its currency, and how this ties into the social media platform, and after the rebranding (new logos, more development etc) of Steemit is finished then create media for it. The Steem blockchain started out with the idea of being plugged into a social media platform to bootstrap the currency into wider use. It has evolved though, and will continue to do so. Blockchain technology is massive and has infinite potential. The direction of apps such as busy show that we are taking the all in one philosophy.