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How can you get more people interested into the blockchain but not into the platform which feeds the blockchain or exclusively of that?

Here is an outlined plan. The point is to synergistically increase the user base to the social media platform through promoting other aspects of the blockchain which would draw businesses, users, developers, and investors here.

If we can start creating content for these things, we will be ready to start rolling out community created content for promoting Steemit after its rebranding, and we will have the benefit of already having produced a plethora of content which explains the technologies and currencies tied into this social media platform.

-nesting limit-
It's a double edged sword: more blockchain tech content.

One side will drive people to adapt the steem blockchain for themselves, being developers and business
The other will fall back onto us and drive regular users away who look at the technology aspect of it and see it as foreign to them.

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