Does Steemit ever plan to monetize DTube by using Ads?

I've been using DTube for about two weeks now and I love how it's very similar to YouTube. Having a platform that is similar to something that a large amount of people already use would make a smooth transition over to DTube. As more and more begin to use DTube, I was wondering if Steemit (or DTube) plan to use advertisement from large companies as another way of monetization on the platform.