I know a few people who schedule their evening around their post times... It will be interesting to see what happens when a group of people start picking and choosing their post times - will we see a "rush hour"? Some people I know want to format and prepare content a week in advance instead of having to do it every single day. There are lots of good reasons why this is a great tool. We were going to do a simple scheduler back in September, but now we have a broader long term vision that makes sense! Thanks for the comment - look for new tools in the future.