Web design

Does good web design really matter?

I recently had a conversation with a client that went like this:

Client: Does it really matter what my website looks like?
Me: Yes, it definitely does.
Client: Why?
Me: Because people will judge your company based on the quality of your website, whether that’s fair or not.

That ended up being a good enough answer, prompting him to give the go ahead to redesign his site.