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You're right, that will be pretty messy, and will possibly happen. The point is that, the technology behind SMTs will empower just a few of those tokens to succeed above the others. And those few tokens will probably spark changes in the industry.

Though huge batches of low-quality authors might create their own tokens for their websites, high-volume and high-quality creators like The New York Times might even adopt this SMT technology to create a token such as "NYT" to reward their viewers with.

The bottom line is that the technology now exists for things like this to occur. It's up to us, and up to authors like us across the industry to figure out what to do with it.

Though I think the idea is comprise, myself I have an amazing idea on what to do with it and it not about creating contents.

Here I have written the possible questions people will be asking.
https://steemit.com/smt/@rexusmo/smart-media-tokens-questions-in-the-loop

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