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RE: Handing out likes on Facebook&Co. isn't the same anymore since Steemit
I think the complexity of this system leads most people, especially newcomers to not really care about understanding it clearly. They just want a simple heuristic to follow. It's tricky because once you've developed a reputation for producing popular content, people just dogpile your posts in the first ten minutes, ignoring the fact that you get a cut of their action. Strategic voting is much easier on quieter posts.