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RE: Why and how Steemit needs to improve (or face future competition that will come in to replace it)
Given that the majority of people will not earn much. Perhaps just cents. And given that users of Facebook seem to congregate in groups. Either friends or a common interest cause. Perhaps if the game rules of steem were changed to reward the group behaviour instead. Working together people achieve something that is "worth" achieving.
This currently does happen and it's centered around whales.