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RE: How to Earn higher Curation Rewards
You don't have to - but if its a poorly known author who hardly gets any up-votes then you might want to push it closer to 30 minutes.
Some people get dozens of up-votes within that period of time. They likely don't 'need' your upvote - but if you do decide upon an up-vote then aiming for the 15 minute mark or beyond might be optimal. Half the curation reward still goes back to the author but this may balance out against getting in on votes after quite a few more others.
OK how do you decide what posts or comments to upvote?
I wouldn't say that I have a solid strategy (once I eventually get a slider such would be more do-able) - but I tend to vote on good content with few upvotes.
As for comments - I mostly up-vote responses on my posts - if they aren't clearly just vote-hunting one-liners.
I do the same, is it working for you?