Back in mid-autumn, a certain social media mogul (who fits the description you've given here) made a post stating that in order to be "big" on Steemit/Steem blockchain, one must be well-positioned in the standard social media bastions, fb, yt, twitter...
It seemed to make sense, but I felt content to focus on Steemit and just forgot about it.
Fast-forward to today, and apart from a few sporadic posts that have done very well (particularly in their first week or two), it seems their average posts are making $4, with a lot of posts under a dollar... Even as they're boasting about huge success in the business world.
I scrolled and scrolled and scrolled to eventually find myself laughing uncontrollably. No disrespect or "shade" intended on their remarkable off-blockchain accomplishments, but it was simply bizarre to me that some so otherwise popular and successful could flounder so much on here.
Then again, I'm 3 - 5 large supporters away from the same situation, so instead of scoffing, I'm grateful that I've made a connection with them. I've been fortunate, and my moderate success could fizzle at any time.
It has been the same with nearly all of them that have come in. I remember one saying 'do you know who I am?'...
First weeks, the whales are excited they are here and give them some votes and they think it will continue even though they don't offer anything new for the table.
MY luck comes and goes. Lately, it is a little more gone than here but, that is the ebb and flow. It is also part of the issue with very few large manual curators in the waters reading and observing what is going on.